Client work
World of Doors
Ongoing client work spanning the public website, local-search pages, dashboard and CRM planning, and customer workflows.
The problem
The business needs a trustworthy public site that generates local leads, plus clearer internal workflows after a customer submits a form or calls.
What I built
- Maintain and improve the public website, service pages, local-search content, and conversion paths.
- Work on internal dashboards, CRM workflows, and planning around how leads and jobs move through the business.
- Handle the work as an ongoing client relationship rather than a one-time page build.
Key decisions
- Keep the public marketing surface separate from private operational tooling.
- Prioritize service clarity, local proof, and contact paths before adding decorative features.
- Treat CRM and workflow changes as business-process work, not just interface work.
How I check the work
- Check the public production routes on desktop and mobile after releases.
- Review forms, calls to action, service-page navigation, and local content as complete customer paths.
- Keep private operational details out of the public case study while linking to the production website as visible proof.